Food Growth Platform
We create value and transform opportunities into new ventures
We identify where to generate growth, margin, and value in food sector companies. We connect market, industry, technology, and capital, and lead the execution to make it a reality.
What We Do
Four areas of specialisation.
One common objective.
At V2G, we work on concrete business opportunities, adapting each project to the situation, assets, and objectives of each company.
Industry & Retail
We convert existing capabilities into new business opportunities.
We start with the assets the company already possesses — brand, product, raw material, industrial capacity, technology, channels, or knowledge — to find new ways to generate growth, margin, and value.
Growth before investment
We first seek to activate existing capabilities through co-manufacturing strategies, alliances, or partners before recommending new CAPEX. We drive real market validation and enhance commercial synergies for new launches. Our network of contacts and previous projects across different industries and categories provides an innovation boost with medium-term returns, minimising commercial risks.
Capital & Investment
From investment thesis to real value creation.
We help funds, Family Offices, financial entities, and M&A companies identify and execute operational levers that improve EBITDA, growth, and valuation in invested companies. V2G complements the management team’s growth plans with incremental business along the value chain, thereby enhancing investment expectations.
We seek operational growth that can translate into improved EBITDA and, subsequently, into improved multipliers and valuations.
V2G can enter a portfolio company and help build a highly operational VALUE CREATION PLAN, identifying the 3–5 levers that can truly grow revenue beyond the company’s traditional business.
Functional Foods
Specialists in creating high-value solutions to leverage the new 'Better For You' trend
We connect emerging needs, scientific knowledge, ingredients, product, and business to create new proposals, highlight products in volume categories, and thus generate new commercial opportunities.
Foods rich in protein, probiotics, fibres, collagen, and other trending solutions that provide a competitive commercial advantage to major brands and manufacturers wishing to incorporate added value into their commercial offering. We work with both manufacturer brands and retailer brands.
Start-ups
We transform innovation into an industrialisable and marketable business proposition.
Because we have also been food start-up entrepreneurs, we can help turn an idea into a business, from the outset, minimising errors and maximising the chances of success.
We don’t just help develop an idea. We help build a real company, launch it, and maximise its value.
- We help adjust the idea into the final product, define target prices and costs.
- We seek the ideal manufacturer for the initial phases,
- We have the contacts to accelerate market entry, in both B2B and B2C. We understand retail, Horeca, Foodservice, and the industry.
- We offer speed, scalability, access to investors, and error minimisation
From ambition to action
Food Growth Platform
V2G combines over 20 years of executive experience in Food and Agrifood, with an extensive network of experts and partners in industry, technology, capital, and market.
Every project begins by understanding what you want to achieve. We identify the opportunities that can make it possible, connect the necessary capabilities, and participate in their transformation and execution.
- UNDERSTAND
The ambition, the challenge, the assets, and the potential. - CONNECT
Market, knowledge, people, industrial capacity, and capital. - TRANSFORM
The opportunity into a proposal and an actionable plan - EXECUTE
We activate decisions and support their market entry
Our Model
A practical, agile, and objective-oriented way of working
Why V2G prioritises fast and efficient solutions
We quickly identify where the opportunity lies.
Executive experience and knowledge of the entire value chain allow us to detect the levers with the greatest potential from the outset.
We connect the best capabilities for each challenge.
We seek answers within the company, in the sector, or in new technologies, incorporating specialist partners when they add more value.
Maximum impact with the necessary investment.
We prioritise collaborative models that allow growth while minimising CAPEX and work with project horizons of up to 18 months, from analysis to execution.
Concrete objectives. Execution. Measurable impact.
Each project is designed from the outset to generate real results in growth, margin, new ventures, or value creation.
01. 360º Vision
We quickly identify where the opportunity lies.
Executive experience and knowledge of the entire value chain allow us to detect the levers with the greatest potential from the outset.
02. Network
We connect the best capabilities for each challenge.
We seek answers within the company, in the sector, or in new technologies, incorporating specialist partners when they add more value.
03. Execution
Maximum impact with the necessary investment.
We prioritise collaborative models that allow growth while minimising CAPEX and work with project horizons of up to 18 months, from analysis to execution.
04. Results
Concrete objectives. Execution. Measurable impact.
Each project is designed from the outset to generate real results in growth, margin, new ventures, or value creation.
Who We Work For
What do you want to achieve?
Food Brands and Manufacturing Industries
Create higher added-value products, categories, and new growth avenues, anticipating needs and trends to improve margins, diversify, and activate new ventures.
Banking, Venture Capital, M&A, and Investment Vehicles
Improve the operational value of a portfolio company or for a new investment by expanding business lines beyond the current ones, minimising CAPEX investment but increasing revenue, profitability, and multipliers for the next stage.
Supermarkets and Distributors
Enhance the positioning and differentiation of private labels by developing new ranges with relevant new propositions for the Consumer with extra added value.
Start-ups
We support entrepreneurs in bringing their idea to market and transforming it into a real proposition, preparing it to compete, grow, and increase its chances of success in a complex environment that we know well.
Contact
And you… What opportunity do you need to activate?
Tell us what you want to achieve!
- Create a new business line.
- Improve margin or EBITDA.
- Monetise underutilised industrial capacities.
- Add value to a raw material, by-product, or asset.
- Enter a new market.
- Bring an innovation to market.
- Develop higher added-value products.
- Accelerate a company’s growth or valuation.
V2G connects the necessary capabilities, transforms opportunity into action, and participates in its execution.
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