{"id":1440,"date":"2026-06-22T08:45:56","date_gmt":"2026-06-22T06:45:56","guid":{"rendered":"https:\/\/www.value2grow.es\/home\/"},"modified":"2026-10-09T09:51:25","modified_gmt":"2026-10-09T07:51:25","slug":"home","status":"publish","type":"page","link":"https:\/\/www.value2grow.es\/en\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t
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<\/div>\n\t\t\t\t\t\t<\/div>
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Food Growth Platform<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We create value and transform opportunities into new ventures<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We identify where to generate growth, margin, and value in food sector companies. We connect market, industry, technology, and capital, and lead the execution to make it a reality. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\tNew Ventures<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tNew Markets<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tIncreased Margin<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tGreater Value<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\tTell us your challenge <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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What We Do<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Four areas of specialisation.
One common objective.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At V2G, we work on concrete business opportunities, adapting each project to the situation, assets, and objectives of each company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Industry & Retail <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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We convert existing capabilities into new business opportunities.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We start with the assets the company already possesses \u2014 brand, product, raw material, industrial capacity, technology, channels, or knowledge \u2014 to find new ways to generate growth, margin, and value.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\tIncremental Business<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tMargin Improvement <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tDiversification <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tNew Segments and Channels<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tAsset Revaluation<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Growth before investment<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We first seek to activate existing capabilities through co-manufacturing strategies, alliances, or partners before recommending new CAPEX. We drive real market validation and enhance commercial synergies for new launches. Our network of contacts and previous projects across different industries and categories provides an innovation boost with medium-term returns, minimising commercial risks. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Capital & Investment <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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From investment thesis to real value creation.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We help funds, Family Offices, financial entities, and M&A companies identify and execute operational levers that improve EBITDA, growth, and valuation in invested companies. V2G complements the management team’s growth plans with incremental business along the value chain, thereby enhancing investment expectations. <\/p>

We seek operational growth that can translate into improved EBITDA and, subsequently, into improved multipliers and valuations.<\/p>

V2G can enter a portfolio company and help build a highly operational VALUE CREATION PLAN, identifying the 3\u20135 levers that can truly grow revenue beyond the company’s traditional business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\tRevenue growth <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tEBITDA <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tMargin expansion <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tGrowth levers <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tValue creation<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tExit readiness<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Functional Foods <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Specialists in creating high-value solutions to leverage the new 'Better For You' trend<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We connect emerging needs, scientific knowledge, ingredients, product, and business to create new proposals, highlight products in volume categories, and thus generate new commercial opportunities.<\/p>

Foods rich in protein, probiotics, fibres, collagen, and other trending solutions that provide a competitive commercial advantage to major brands and manufacturers wishing to incorporate added value into their commercial offering. We work with both manufacturer brands and retailer brands. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\tHealth & Nutrition <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tIngredients<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tConcept development<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tNew Categories <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tGo-to-market <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Start-ups <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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We transform innovation into an industrialisable and marketable business proposition.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Because we have also been food start-up entrepreneurs, we can help turn an idea into a business, from the outset, minimising errors and maximising the chances of success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We don’t just help develop an idea. We help build a real company, launch it, and maximise its value. <\/p>

  • We help adjust the idea into the final product, define target prices and costs. <\/li>
  • We seek the ideal manufacturer for the initial phases, <\/li>
  • We have the contacts to accelerate market entry, in both B2B and B2C. We understand retail, Horeca, Foodservice, and the industry. <\/li>
  • We offer speed, scalability, access to investors, and error minimisation <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \n\t\t\t\t\tValue Proposition<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\tMarket fit<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\tPricing<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\tRoute to Market<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\tScalability<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\tCapital<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    From ambition to action<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Food Growth Platform<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    V2G combines over 20 years of executive experience in Food and Agrifood<\/strong>, with an extensive network of experts and partners in industry, technology, capital, and market.<\/p>

    Every project begins by understanding what you want to achieve<\/strong>. We identify the opportunities that can make it possible, connect the necessary capabilities, and participate in their transformation and execution. <\/p>

    • UNDERSTAND<\/strong>The ambition, the challenge, the assets, and the potential.<\/li>
    • CONNECT<\/strong>Market, knowledge, people, industrial capacity, and capital.
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    • TRANSFORM<\/strong>The opportunity into a proposal and an actionable plan<\/li>
    • EXECUTE<\/strong>We activate decisions and support their market entry<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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